Iconix Lifestyle India Private Limited, a joint venture between Reliance Brands Limited (RBL) and American firm Iconix Brand Group Inc has acquired of IP rights in India of iconic British brand Lee Cooper.

Born in 1908, with its heritage in denim, a leading maker of workwear, which provided uniforms for the British Troops in World War 1 and World War 2. By 1945, Lee Cooper had moved its focus from military wear to fashion and denim. Since then, Lee Cooper has become a global fashion brand with over 100 years of heritage.

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